Once upon a time, I benched 250 on a base far, far away, pretty much just to get a t-shirt. See here.
I've had the goal, pretty much ever since then, of benching 275, which was the next t-shirt I could have gotten, and the closest I'd ever come was 265.
Today I benched 275, and it felt great. In the past 2 months I had decided to make a serious run for it, and this morning I just decided to max out, and my roommate seemed willing to spot me, so boom, done. It's nice when a goal becomes an achievement.